~ MEDIA  start see> MEDDLE
^u       id+ | MIDDLE  CORE or MIDST | from
  complementary ideas in see> MIND
  lat  MEDIUS = MIDDLE or INTERMEDIATE
  lit+ "MEDIA" IN MODERN TERMS implies
       "INTERMEDIARY" as per COMMUNICATION VEHICLE
  mus> it INTERMEZZO or lat INTERMEDIUS for
       MUSICAL MOVEMENT BETWEEN MAJOR SECTIONS or
  MUSICAL INTERLUDE FOR A SPECIAL INSTRUMENTAL SEGMENT
  ply> | JOURNALISM BECAME "MEDIA" AFTER
         NEWS BECAME A BUSINESS MEDIUM |
  ply> | FEVERISH MEDIA or CIRCUS LIKE ENTERTAINMENTS
         DESTROYED THE ROMAN CIVILIZATION and may
  DESTROY THE USA REPUBLIC'S SENSE OF POLITICAL REALITIES |
  note MEDIA points to MEASURE as in CONTENT or
  MILIEU including CULTURE
  MEDIA or COMMUNICATION INDUSTRY prone to serve
  MERCENARY INTERESTS who increasingly control
  NEWS  MEDIA
  note MEDIUM implies BETWEEN TWO not equivalent to
  note MIDDLE from lat MEDIANUS or in eng
  note MEDIAN
  note MEDIEVAL as in BETWEEN
  lit+ " THE MEDIUM IS THE MESSAGE " arose from
         title of the first chapter of
  " UNDERSTANDING MEDIA " by
  Marshall H MCLUHAN [#]
  it underscores the importance of PACKAGING as if
  CONTENT IS SECONDARY TO THE EXTERNAL or
  SUPERFICIAL or SURFACE which ATTRACTS ATTENTION
  note above emphasis reflects BUSINESS VALUES or
       ADVERTISING as in             sug> VERSION
       PROMOTION or                  sug> EMOTION
       PROPAGANDA                    sug> PROPAGATE
  note above implies DESCENT TO THE LOWEST or COMMONEST
  note word web MEDIATIVE  IMMEDIATE  MEDIOCRE
       MEAN  MEDIAL  MEDIAEVAL  MEDIEVAL  MEDITERRANEAN
  MEDICATE  MEDICAL  MEDICINE  METE  MEDICINAL
  MEDITATIVE  MESIAL  MESODERM  MESON  MESOPOTAMIA
  REMEDIAL  REMEDY  IRREMEDIABLE  MIDDLING  METE  MEDITATIVE
  MID  AMID  AMIDST  MIDDAY  MIDLAND  MIDDLING  MIDNIGHT
  MIDWIFE  MIDDLEMAN
  sug> CONTROL of MEDIA  sug> MURDOCH
  see> IDEOLOGY
  cont> see> MEDIC pointing to MEDICINE